Here’s why the Mi 10 might not be the phone you ‘d like to buy for the price

by Mayank
mi-10

On 27 March this year, Xiaomi launched its flagship Mi 10 series globally along with five of its ecosystem products. The new Mi 10 lineup consists of three smartphones-Mi 10, Mi 10 Pro & Mi 10 Lite 5G. However, only the Mi 10 made it’s way to India. The Mi 10 is now available for pre-order in India.

Xiaomi released the Mi 10 in India on 8 May 2020 at a price of Rs. 49,999 for the base model with 8 GB of RAM & 128 GB of storage. The launch price of this device is much cheaper in India, provided that the international price for the Mi 10 is €799 (approximately Rs. 65,500) for the base variant. However, this device is still expensive for what it offers. More on that later, First let’s take a quick look at what this device offers.

Image Credits: Xiaomi

Xiaomi Mi 10 Specifications

Display6.67” FHD+ AMOLED Display with HDR 10+ support and 90Hz refresh rate, Protected by Corning Gorilla Glass 5
ProcessorQualcomm Snapdragon 865 clocked upto 2.84 Ghz, bulit using the 7 nm process
RAM8GB of LPDDR5 RAM
Storage128GB of fast UFS 3.0 storage
Network5G support- Both mmWave & sub-6 band, Wi-FI 6, supports MultiLink
CoolingLiquid Cool 2.0 technology
Rear Camera108MP main camera with 1/1.33” sensor and OIS, 13MP ultra wide-angle lens, 2MP depth sensor, 2MP macro lens
Front Camera20MP In-display front camera
SpeakersDual speaker setup, Hi-Res Audio certified
Battery4,780 mAh battery with 30W fast charging, 30W wireless charging & 10W reverse wireless charging
Additional FeaturesNFC, IR blaster, In-display fingerprint sensor
Color VariantsTwilight Grey, Coral Green (Glossy finish)
Storage Variants8GB+128GB, 8GB+256GB

The Mi 10 might not sell the record number of units in India

Note: I’ll be straightforward here and give my true opinion on the Mi 10. Please be clear that I haven’t been paid by any brand to defame a particular brand. I only think about the value to the end consumer being a consumer myself and I don’t care about any brand’s business.

Considering the fact that the Indian market is all about value for money phones that Xiaomi has undoubtedly been selling since 2014 but the competition has since risen. With brands like Samsung & OnePlus offering better value for money phones at a lower price, the Mi 10 may struggle to compete with the other brand offerings. For example, let ‘s take the OnePlus 8 Pro: The OnePlus 8 Pro is available in India at a price of Rs. 55,000 which is much lower than the price in international markets. If the 8 Pro in India had been priced by OnePlus the same as the international pricing, the cost of the phone would have come to around Rs.76,000 including GST. They knew for sure that when customers have options from premium brands like Samsung and Apple, nobody would prefer the OnePlus 8 Pro at that price. As a result, OnePlus priced the 8 Pro at a price that was not cheap but competitive.

The OnePlus 8 Pro would be the biggest competitor to the Mi 10

If you think about the value for money parameter, the Mi 10 is priced at Rs. 49,999, but if you spend that kind of money, it won’t hurt to spend 5k more to buy the OnePlus 8 Pro at Rs. 55,000 instead. Xiaomi can’t justify this price by using GST as an excuse, because if OnePlus can price its device competetively, Xiaomi could have done that as well.

Xiaomi Mi 10 versus The Competition

The Xiaomi Mi 10 is a good phone with great specs and some innovative features such as the in-display front camera and the rear camera with 108MP sensor. This unit, however, has only a 2MP depth and 2MP macro lens which is quite a major con considering this phone’s price. There is also no Quad-HD display and no water or splash-resistance. The OnePlus 8 Pro which is available at Rs. 55,000 has a Quad-HD display with a refresh rate of 120Hz. Also, the OnePlus offer is IP 67 certified for splash resistance. Also, most people prefer Oxygen OS to MIUI 11, considering that MIUI is getting worse these days.

So, in short, if you ask me as a consumer, I’m going to prefer the OnePlus 8 Pro or even the Samsung Galaxy Note 10 Lite to the Mi 10 anyday. The Mi 10 can be a great deal if it’s priced at Rs. 45,000 at max. I hope that Xiaomi will give some thought to this. So, what do you guys think about the Mi 10 price in India. Share your opinions in the comment box below.

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